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Showing posts from May, 2021

Can we Stop Treating Dentistry As The Step Child Of Medicine?

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Every one of us has heard at least once in our career that “Dentists are not doctors”. Well, to be honest, I used to think whoever said it was either uneducated or one of my friends pulling my leg to tease me and get a reaction out of me. But speaking to a few colleagues made me realize that it is common and some people actually believe that dentists aren’t doctors. I’ve penned down a few points that go on to prove that dentists are doctors, and this can be told verbatim to anyone who feels otherwise. 1. D entists can identify diseases like - Diabetes - AIDS - Oral Cancer - Jaundice - Blood diseases (Hemophilia, Anemia, etc) etc much before physicians of any other specialty. Countless lives have been saved and the progression of serious diseases have been prevented by dentists. 2. Dentists can perform surgeries like - Wisdom tooth extractions (disimpactions) - Cleft lip cleft palate surgeries - Head & Neck Trauma (accidents) and Reconstruction Surgery - Head & Neck Canc...

A fresh graduate's guide to setting up a dental practice

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Establishing your dental practice demands a level of commitment, business acumen, sound financial background and knowledge of various aspects such as industry awareness, marketing strategy, etc.Indeed, the success or failure of your business will solely be determined by your judgment and decision making ability. Here are a few important things to keep in mind before you begin your journey to a successful dental practice The Most Important Factors to be Considered while setting up a Dental Clinic are: 1. Get Your Objectives Straight Your objectives d r ive your action, therefore, the foremost activity is to figure out what you need to achieve and accomplish in life. You must first set out your goals in terms of money, learning and freedom of time. In this, you need to introspect on the amount of money you aim to earn yearly or monthly and the amount of time you wish to dedicate to the practice. These factors will help you figure out how big or small your dental practice needs ...

3 Ways to Use Instagram Effectively in Dental Marketing

While the basic fundamentals of social media marketing and creating good content certainly do apply to Instagram, these tips focus more on what makes Instagram unique. Once you have your business profile filled out and your account linked to your practice’s Facebook page, follow these guidelines to help you use the platform to its fullest potential: 1. Post a Photo of Your Team Our client practices consistently report that one of the best ways to kick start social media engagement is by sharing photos of team members. When patients become familiar with your team and are engaged on a personal level in return, you strengthen the relationships that allow your practice to thrive. 2. Proactively Engage With Your Followers and Community Interacting with patients and members of the dental community on Instagram is an excellent way to grow your following, especially for practices just starting out. Make sure to follow back patients that follow you, and occasionally Like one of their recent...